The beauty industry is constantly evolving, and each year brings fresh ideas, bold innovations, and new takes on timeless classics. As 2025 kicks off, makeup enthusiasts and beauty lovers alike are looking for what’s trending and what’s officially out of style. This year’s makeup trends are all about individuality, sustainability, and simplicity while allowing creativity to shine through. Let’s explore the hottest makeup trends for 2025, what’s no longer in vogue, and how you can incorporate these updates into your beauty routine. 

 

What’s In: Top Makeup Trends of 2025 

1. Skinimalism 

The concept of “less is more” continues to thrive in 2025. Skinimalism—focusing on minimal yet effective skincare and makeup—emphasizes glowing, healthy skin over heavy foundations and layered products. Lightweight tinted moisturizers, dewy finishes, and sheer concealers are trending, allowing natural skin texture to show through.

 

2. Glossy Eyelids 

Glossy lids are making a major comeback. Shiny, wet-look eyeshadows in soft pastel shades or neutral tones are perfect for creating a dreamy, ethereal vibe. Many brands are releasing gel-based eyeshadows and glossy topcoats to achieve this look effortlessly. 

3. Graphic Eyeliner 

Dramatic and experimental eyeliner designs are in the spotlight this year. Think bold, graphic shapes, floating liners, and pops of color. Neon hues, metallic finishes, and asymmetrical patterns are dominating red carpets and runways alike, making eyeliner a statement accessory. 

4. Monochromatic Makeup 

The monochromatic look—where your eyeshadow, blush, and lip color come from the same tonal family—is a trend that’s easy to recreate and endlessly flattering. Shades of mauve, peach, and rose are particularly popular, lending a soft, cohesive appearance. 

5. Eco-Friendly Packaging and Cruelty-Free Products 

Sustainability is a significant focus in 2025, with more brands committing to eco-friendly practices. Refillable makeup containers, biodegradable packaging, and cruelty-free certifications are becoming the norm. Consumers are now prioritizing brands that align with their environmental values. 

6. Underpainting Technique 

Underpainting—a makeup artist’s trick where contouring, blushing, and highlighting are done beneath the foundation—has gained widespread popularity. This technique creates a soft, natural dimension, leaving the skin looking radiant without harsh lines. 

7. Bold Lip Colors 

While minimalism is trending for face makeup, lips are going bold. Vibrant reds, hot pinks, deep berries, and even unusual hues like blues and greens are making waves. Matte and satin finishes dominate this bold lip revolution. 

8. Pearls and Gems 

2025 is all about embellishments. Tiny pearls, rhinestones, and gems are being used to elevate eye looks. These can be applied along the lash line, in the inner corners of the eyes, or scattered across eyelids for a whimsical touch. 

9. Sun-Kissed Glow 

Bronzed, sun-kissed skin remains a favorite look. Cream and liquid bronzers are gaining traction, allowing a seamless, dewy glow that mimics a natural tan. Paired with subtle highlighters, this trend is all about radiance. 

10. Metallic Eyeshadows 

Shimmery metallic shades like gold, silver, bronze, and rose gold are ruling the eyeshadow game. Whether it’s a full-on metallic lid or a pop of shimmer in the inner corner, these shades add instant glamor to any makeup look. 

 

What’s Out: Makeup Trends That Are Losing Steam 

1. Heavy Contouring 

The dramatic contouring craze of the 2010s is officially out. Overly defined cheekbones, nose bridges, and jawlines have been replaced by softer, more natural techniques like underpainting or light bronzing. 

2. Overdrawn Lips 

The overlined lip trend is taking a backseat in favor of a more natural approach. Instead of excessive lip lining, people are opting for slightly enhanced shapes with subtle definition. 

3. Instagram Brows 

Gone are the days of overly filled, angular “Instagram brows.” In 2025, the focus is on natural-looking, fluffy brows. Brow gels, pens, and lamination techniques help enhance the brows’ natural shape and texture. 

4. Excessive Baking 

The “baking” technique—heavily applying setting powder to areas like under the eyes and jawline—is becoming less popular. Instead, makeup enthusiasts are leaning toward a lighter, more hydrated finish. 

5. Matte Skin 

While matte skin had its moment, it’s no longer the go-to finish. Dewy, hydrated, and luminous skin is the priority in 2025, making matte foundations a less preferred choice. 

6. Overloaded Eyeshadow Looks 

Multi-layered, overly complex eyeshadow looks have lost their appeal. Simplicity and softer hues are taking precedence over complicated smokey eyes or heavily blended rainbow designs. 

 

FAQs About 2025 Makeup Trends 

Q: How can I achieve the skinimalism trend? 

A: Start by investing in a good skincare routine to ensure a healthy base. Opt for lightweight products like tinted moisturizers, sheer concealers, and cream blushes to enhance your natural glow. 

Q: What are the best products for glossy eyelids? 

A: Gel-based or liquid eyeshadows with a shiny finish work best. You can also use a clear gloss designed for eyes to achieve the wet-look effect. 

Q: Are bold lip colors suitable for everyday wear? 

A: Absolutely! Bold lip colors can make a statement even during the day. To keep it balanced, pair bold lips with minimal eye makeup and fresh skin. 

Q: How do I apply pearls or gems to my makeup look? 

A: Use cosmetic-grade adhesive or eyelash glue to safely attach gems or pearls to your skin. Apply them to your desired areas using tweezers for precision. 

Q: How can I make my makeup routine more sustainable? 

A: Choose brands that offer refillable products, recyclable packaging, and cruelty-free certifications. Also, try to purchase multitasking products to reduce waste. 

Q: Is underpainting suitable for beginners? 

A: Yes, underpainting is beginner-friendly! Start with light layers of contour, blush, and highlight before applying foundation. Blend everything together for a seamless look. 

 

Conclusion 

Makeup trends in 2025 are all about individuality, authenticity, and sustainability. From embracing natural skin to bold, creative accents like graphic liners and embellished lids, this year’s trends allow for self-expression in unique and innovative ways. As outdated trends fade into the background, the focus remains on celebrating diversity and keeping beauty routines aligned with eco-conscious values. Whether you’re a makeup minimalist or someone who loves to experiment, there’s something for everyone to enjoy in 2025.